Brand and Marketing Manager 

Position Overview

As Brand and Marketing Manager at Juvly Aesthetics, you will be responsible for developing and implementing marketing strategies across our clinic  locations, with a primary focus on growing our social media presence, creating seasonal marketing campaigns, and supporting current and new location launches. This role requires a creative mindset, strong organizational skills, and the ability to connect beauty/wellness offerings with our target demographic.

Key Responsibilities:

Social Media Management & Growth

• Develop and own all aspects of our social media strategy across platforms (Instagram, Facebook, TikTok, etc.)
• Create engaging content that showcases our treatments, results, and clinic atmosphere
• Schedule and publish regular posts while maintaining brand consistency
• Monitor engagement, respond to comments/messages, and build community
• Analyze performance metrics and optimize strategy to increase following and engagement
• Collaborate with staff to source before/after content and testimonials (within HIPAA compliance)

Seasonal Marketing Campaigns

• Develop quarterly marketing campaigns aligned with seasons and trends
• Create promotional materials for special offers and seasonal treatments
• Implement email marketing campaigns to existing clients
• Coordinate with clinic providers to ensure consistent execution across locations
• Track campaign performance and provide ROI analysis

New Location Launch Support

• Execute our established playbook for new location marketing
• Develop location-specific content highlighting unique offerings or staff
• Coordinate grand opening events and promotions
• Implement local SEO and digital marketing strategies
• Build relationships with local businesses and influencers for cross-promotion

Additional Responsibilities

• Maintain our website with updated offers, treatments and location information
• Coordinate photography/videography sessions for marketing assets
• Monitor competitor activities and identify market opportunities
• Assist with client retention programs and referral incentives
• Prepare monthly marketing reports on performance metrics

Qualifications:

Required

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of marketing experience, preferably in beauty, wellness, or healthcare
• Proven experience in growing social media accounts and engagement
• Strong writing and communication skills
• Proficiency with social media platforms and scheduling tools
• Basic understanding of SEO and digital marketing principles
• Creative eye for aesthetics and design
• Strong organizational and project management skills

Preferred:

• Experience in medical aesthetics, spa, fitness or healthcare industry
• Knowledge of HIPAA compliance related to marketing
• Graphic design skills (Canva, Adobe Creative Suite)
• Experience with CRM systems and email marketing platforms
• Understanding of local marketing strategies
• Photography/videography skills

What We Offer:

• Competitive salary and benefits package
• Opportunity for growth with our expanding company
• Complimentary treatments (subject to policy)
• Collaborative and innovative work environment
• Professional development opportunities

Location & Hours

This position is based at our Columbus, Ohio clinic with travel to other locations as needed. Some evening/weekend availability may be required for events or campaigns.